City to Sea

Be a Good A**hole

Not-for-profit cinema ad (zero budget) featuring Andy Serkis as a talking a**hole.

Client - City To Sea, Animation by Studio AKA 

Fatbergs are blocking our sewers and causing serious damage to cities across the UK.
Despite the name, 93% of a fatberg is made up of wet wipes – not fat.

We came across the issue ourselves and wanted to do something about it.

With no brief and no budget, we proactively developed an idea to tackle the problem, approached environmental charity City to Sea, and made the film happen through favours and goodwill.

The result: a public information film featuring Andy Serkis as a talking a**hole, reminding people not to flush wet wipes – made with the brilliant Studio AKA.

Website:

We also created a website where you could make and post your own talking asshole to ‘spread’ the message.

(The official website has since been taken down, but you can see some of the campaign at: https://www.citytosea.org.uk/campaign/be-a-good-ahole/)