BBC / CBeebies

Everyone’s Welcome

D&AD Pencil Winner

In a world, increasingly afraid to embrace human differences, children can teach us a lot.

The film features unscripted responses of real pairs of friends struggling to find something
to say when asked about what makes them different.

The ad launched in the break before Dr Who on BBC One.
The following day it was posted to the CBeebies Facebook page and had over 30+ million views in it’s first week.

The film has now had over 127+ million organic views.

120m+ views

In 2023, people started posting the film to Instagram and TikTok and it blew up with over 60+ million new views in a matter of days.