Project Everyone / The UN

the World’s To-Do List

“I think it’s a brilliant idea” - Richard Curtis

In 2015, 193 world leaders signed up to the Global Goals – 17 priorities for a better world:

Six years on, progress was falling short. Public awareness was low, and the goals felt distant and abstract.

So we turned them into something instantly recognisable: the world’s to-do list.

But a to-do list for the world isn’t much use stuck to a fridge door.
It needed to live somewhere everyone would see it – on the world itself.

We asked brands and businesses to step up and show the world that The Goals must come first by sacrificing their media spaces and allowing us to use their buildings, websites, and social accounts as pinboards to stick our ‘To-Do list’ on.