Plusnet

That’ll do

Brand campaign (TV, Press, OOH, Radio)

Satirised by Hugh Dennis in The Now Show (Series 57, Episode 5).

“This ad saved my marriage” - Rosemary (YouTube commenter)

Broadband advertising is full of promises, jargon and technical one-upmanship.
This campaign took the opposite approach.

‘That’ll do’ became a simple expression of Plusnet’s brand philosophy: honest broadband, no over-selling, no unnecessary claims – just what you need, when you need it.

BBQ

Claw

Pole vaulter

Press