Honda

Type R

UK Campaign (TV, Print, OOH & Digital). Directed by Radical Friend.

Honda wanted to create a teaser film for the upcoming Type R, but we couldn’t feature the car as it wouldn’t be released for another year. So we made a teaser trailer.

The idea was simple, the new Type-R is so bad ass, it's R-RATED. The film played like a movie trailer, building anticipation without revealing the car.

Over a million views in its first week. And one of the top 10 ‘Shazamed’ ads of 2014.