Confused.com

Focus.

Rewards campaign (TV, Press, OOH, Digital)

In a world of catches, small print and hoops to jump through, the word free has started to lose its meaning.

This campaign set out to bring clarity back to what “free” should actually mean.

Using Confused.com’s brand character Tim, we transformed a blurry world of confusing offers into one of sharp, unmistakable clarity — turning vague promises into something people could finally see straight.

TV - ‘Focus’

OOH:

Banner: