Project Everyone / The UN

Creating the World’s To-Do List

In 2015, 193 world leaders signed up to the Global Goals. But 6 years in, we hadn’t made nearly enough progress. We needed to raise awareness of the Global Goals in an important year that needed action and engagement. So we turned the Goals into the World’s To-Do List.

But a to-do list for the world was no good stuck on a fridge door, it needed to be stuck somewhere everyone would see it: on the world itself.

We asked brands and businesses to step up and show the world that The Goals must come first by sacrificing their media spaces and allowing us to use their buildings, websites, and social accounts as pinboards to stick our ‘To-Do list’ on.